What's the difference between a brand refresh and a re-brand?

Having a brand refresh is like giving your company a fresh lick of paint, a wonderful new logo and a new look, “rebranding”, is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. In other words, one is far more dramatic than the other. A re-brand means revitalising your existing identity to broaden your audience and your appeal.

A brand refresh might include the following;

• Tweaking your current design or logo
• Updating your slogan
• Changing your colour pallet
• Refreshing marketing materials
• Using a new font.

A re-brand however would include

• Creating a new personality.
• Overhauling your entire image
• Establishing yourself within a different market
• Get in touch if you are planning a re-brand or brand refresh.