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March 7th 2023

|Digital|General News|

Motion Graphics

Did you know that the average attention span of the modern human for advertisement is 8 secs? You've worked hard to develop your brand, but how do you ensure it stays at the cutting edge? Put your best foot forward and in motion. 

Motion Design isn’t just the latest marketing ploy, it’s key to winning in 2023.

What is it? Simply put, it uses texts, graphics, colour and movement to create visual video content. It's an incredibly versatile and useful digital tool. Motion Graphics are one of the most popular marketing methods used to engage with audiences - a moving image is far more effective than a static image. In today’s age, far more viewers prefer kinetic, animated text rather than a flat PDF. In utilising motion graphics, you’re expressing the time and creativity that your brand puts into its projects. 

Motion Graphics are great for explaining a complex pitch or bid concept while at the same time conveying your brand, they are straight and to the point – a snapshot of your company!  Motion graphics can liven up even the dullest pitch making your message more digestible, engaging and memorable. When it comes to developing bids, promotion or pitches, it’ll bring your brand to life.

Showcasing your company’s style, personality and core mission with a 15 to 30-second video is the best and most engaging way to grip potential clients and express exactly who you are and what you offer. It doesn’t need to be flashy or overdone – just a straightforward signal to shoot through the noise, capture your company’s voice, and make otherwise uninterested heads turn.  

Whether you are adding an informative GIF or full on animation, Motion Graphics will take your pitch to another level. Equip powerful graphics and exciting music to get your audience pumped for what you have to offer. Save your breath and show, don’t tell. 

Motion Graphics are memorable and a great source of storytelling. If you need a little more guidance, we at Orpen Design know all about it and are here to help. Your brand puts things in motion so let us put your brand in motion.

March 7th 2023

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