Don't underestimating the power of signage and physical space branding, in an ever digitalised and changing world.

So, what exactly is signage? Signage is generally defined as any kind of graphic display intended to convey information to an audience. Before businesses are permitted to get back to work, it’s likely they will need to have taken steps to become a ‘covid-secure’ environment.

We see signage every single day – they’re an essential part of life. Drive down the street and you’ll be confronted with road signs indicating which speed to drive at, or directions to the nearest town. Once offices begin to reopen our workplaces will need to be ready. This might mean signage and floor graphics to reinforce social distancing procedures. Many offices will never have even thought of branded signage systems but this is something which can be planned and created in time for our new working environments.

Signage will play one of the most pivotal roles in providing a first impression of your organisation to your customers aswell as educating them clearly on the rules and protocol within your workplace – whether this is done explicitly or subtly. Orpen Design can help plan your signage system so it can become an extended element within your branding system.